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TBM                     

TBM is a Chinese manufacturer of hoisting equipment and crane systems that  had the intention to enter the European market.

C&H Maastricht signed a market research and market introduction contract to research the markets of hoisting equipment and crane systems in the Netherlands, Germany, Italy and France.

The result at the end of the contract period was that TBM delivered the first test units to new business partners and some European companies had visited the TBM factory.

 After the contract period C&H Maastricht kept on working for TBM on a free-lance basis. This to guard the development of the new business relationships and help overcome cultural differences.

 

 

 

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