ROTACASTER LTD. (Tighes Hill, NSW, Australia, www.rotacaster.com.au )
C&H Maastricht has executed a marketing research in Germany, Belgium and the Netherlands before the A+A Messe in Düsselsdorf, Germany. The goal was to find distributors for the wheels and the range of complete trolleys and to find OEM’s that can integrate Rotacaster wheels into their own products.
STEP 1
The market research delivered a result of 91 potential business partners
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STEP 2
After the 1st contact 50% wanted to receive additional information about Rotacaster
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STEP 3
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16 Companies made an appointment to visit the Rotacaster booth at A+A Messe Düsseldorf, Germany, 20 Companies were interested in a dealership
Official reference of Peter McKinnon, CEO of Rotacaster:
"We exhibited at the A+A show in Dusseldorf which was our first step in introducing our products to the European market. With no prior relationships or detail knowledge of this market, we engaged C&H Maastricht to undertake a pre-show campaign to introduce our company and products to targeted industry groups. This campaign resulted in a number of both at show and post show appointments that allowed us to actively engage with and demonstrate our products to pre-qualified interested parties. It also provide additional qualified leads to companies who where not attending, but had expressed interested in learning more about our products. C&H Maastricht have also continued post project to provide potential leads from their broad industry network.
While the show in general was an extremely valuable step from our perspective, our major leads and opportunities came from the leads generated from the pre-show campaign undertaken by C&H Maastricht on our behalf. Having exhibited at numerous Trade Shows both in the US and Australia over the past several years we are now a solid belief in the value of pre-show marketing and can without hesitation recommend C&H Maastricht to companies considering this approach."
Sincerely
Peter McKinnon